Optimizing Your Meta Descriptions for the Search Engines

Cardiff SEO experts always stress the importance of optimization of your meta information for every webpage. However, it’s crucial to remember that you’re always writing for people first and for search engines second. One of the most important elements both for people and for SE is the meta description. If a user reads it and then opens your site, you have a chance to turn that person into a client.

That is why every SEO company in Cardiff will offer you their services and will help you improve your meta information. In fact, to determine whether you need that improvement, you can check if your meta descriptions meet the following criteria:

  1. Be user-friendly.
    Keyword stuffing is a strict “no” for meta descriptions. Marketing agencies Cardiff note that you can include 1-2 keywords in your descriptions, but the most important thing is to appeal to your reader. So it would be better to sound welcoming and friendly. It might contradict with the things you’ve heard before, but remember that SERPs rank those things via click-though-rate, which means your success depends on a person clicking on your link after they see a meta description.
  2. Make your description unique.
    To implement this, try to read what other people write for their meta info. And go beyond that. Always remember that you have to make your offer personalized and unique. Do you have something a reader will benefit from? A tool you are advertising? Mention that in your description, stress marketing companies Cardiff.
  3. Write under 155 symbols.
    You probably have seen those cut-off sentences when you tried to Google something. That is what happens when you write more than the majority of search engines allow. Try to aim for the perfect standard and write no more than 155 symbols. That might be harder than it seems, but otherwise you “lose” that description.
  4. Check it twice.
    Make sure you don’t have any errors, grammatical mistakes or simple typos in your It looks even worse when you remember it’s just 2 lines of text.
  5. Include your brand name.
    Branding is everything now, so if you’re trying to build up yours, there is no better place to do it than your meta description. Include the name of your store, your site, whatever you are using as a brand name.
  6. If you have something really special – use it.
    Let’s imagine some kind of a celebrity is using your product quite frequently. Then you have to mention that in your description. If you have a valuable and specific client, you can “ride” on their brand name to improve your meta description. If you are unsure how to put it right, get help from an SEO expert in Cardiff. But remember to ensure your client is okay with that first.
  7. Don’t sale.

    Always keep in mind that you don’t have to try too hard. That will only scare people off, so try to be friendly and don’t push too hard. People don’t like seeing the product first, do try to with a different algorithm: present an issue – offer a solution.

  8. Compare, always compare.
    If you are unsure whether your descriptions are good enough, remember that you have to compare. Look at what your competitors are doing to understand whether you are on the right track.
  9. Create unique descriptions.
    There is nothing worse than having the same descriptions for different pages. People easily think of those as spam and trashy sites, so always diversify your descriptions.

Overall, if you focus on a reader, you will find it much easier to write those descriptions. It will also be better if you turn to a company working with SEO Cardiff before you start creating descriptions yourself. At last, remember that every description has to relate to your content on that specific page. And if you have high-quality content, your readers will automatically be pleased with your meta descriptions too.

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