SEO stands for Search Engine Optimization. This is the criteria that a search engine like Google or Bing uses, when it comes to the ranking of websites for a specific search term.
For example, if your business is a digital agency in Cardiff, then in order to be picked up by Google, you need to make sure you rank for the words digital agency and Cardiff.
PAID ADVERTS – THE PROS AND CONS
Sometimes, businesses might think that they can sidestep the need for SEO by focusing on paid ads on Google or another search engine.
Whereas paid adverts certainly have their uses, your website still needs SEO in order to be best placed to attract traffic and customers to it.
We are not saying that there is never any reason to use paid adverts. It might kick start your website and help an initial stream of traffic to it. But be warned, these can be relatively expensive, and you need to weigh up the cost of the advert, with the amount that is going to be spent as a result of it.
Of course, you can make your advert local. Once again, if you are based in Wales and looking to boost your site’s SEO in Cardiff, then you can very easily just target the areas in that locale to do so.
Perhaps it might be helpful to you in the short term, but the problem with paid ads is that as soon as you stop advertising, your customer base risks falling away – without having another way of driving traffic to your site.
SEO – WHY YOU NEED IT
The best way to drive traffic to your site – in fact, the only way to reliably drive traffic to your site, is to rank highly in the organic listings.
In other words, by employing SEO.
The good news is that you can learn the basics of how to do SEO for yourself, although many website owners prefer to engage the talents of an expert in this area.
So, your local Wales based business might decide to take their site to a local and trusted Cardiff SEO agency.
This is because creating high quality content and ensuring it is updated regularly, as well as containing the right keywords and other considerations, can be time consuming.
However, if you do choose to do this yourself, then you could save yourself a lot of money!
A word of warning though. When first launching a website, or attempting to open it up to search engine optimization, you must realize that you are not going to get all the results that you want instantly.
It is going to take some time for your website to be noticed by Google and the other big search engines. It is also going to be in competition with all your rivals, which means you are going to have to think carefully about such things as your domain name and the keywords you use in your content.
You also need to understand the power of images and videos on your website and how to tag them properly, so that they are noticed by a search engine, when it comes to ranking your site highly.
However, here is one statistic to bear in mind, 70-80% of people who type a search term into Google ignore the paid adverts and go straight to the organic (i.e. natural) results which are displayed.
In other words, you cannot afford to ignore the power of SEO.
In short, SEO is a marathon, whereas paid ads are a sprint.